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Shashank Srinivas

SENIOR CONSULTANT

 

Phone:

+91 9108931505

 

Email:

shashank@risirch.com 

 

Address:

5th Cross 29th Main Sector 1 HSR Layout

Bangalore India 560102

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Date of Birth:

July 4th, 1992

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Hello! I'm Shashank

 

I am a passionate, dedicated and result orientated international marketing professional with an MBA degree from University of Texas. I come with 6+ years of proven track record in managing entire marketing activities and leading research projects for Fortune 500 companies.

EXPERIENCE
Dec 2021-Present

Marketing Executive

TATA CONSULTANCY SERVICES 

  • Managing esteemed stakeholder requirements with 0 escalations

  • Thorough analysis of our competitors and their positioning in the market for apt social media messaging

  • Created a new joiners kit to enable swift team alignment

  • Collaborating with the leadership team for innovative social media content strategies

  • Handling end-to-end campaign management for new and emerging business units 

Sep 2020-Nov 2021

Cloud Research Analyst

SAP Labs 

  • Collaborated with leadership team to identify relevant strategic opportunities for increased product adoption through robust analysis

  • Completed in-depth analysis of market conditions and competitors behavior for cloud related products

  • Developed and deployed various business models to illustrate how products should be positioned in the market by addressing the pain areas of the customers

  • Created a thorough research on competitor capabilities and developed USP's for each cloud offerings including databases, data warehouse and analytics tools

  • Researched and analyzed cloud product capabilities and wrote whitepapers

Mar 2020-Aug 2020

Senior Consultant

RISIRCH SERVICES 

  • Currently providing digital marketing services to ensure quality leads are generated for a medium-sized business 

  • Responsible in conducting social media marketing and generating content for SEO purposes 

  • Content writing for the website and optimizing it for Google

Jun 2019-Mar 2020

Senior Marketing Executive

TTK SERVICES

  • Developed various marketing techniques to increase the flow of visitors 

  • Researched and connected with influencers for promoting brand awareness 

  • Responsible in generating quality content for driving website traffic 

  • Prepared action plans and secure budget for running digital campaigns 

Jun 2017- Jan 2019

Lead Research Analyst

INNOINTEL TECHNOLOGIES

  • Devised and improved current research methodologies with enhanced value-add offerings by 40% for a Fortune 500 company 

  • Implemented pattern recognition system to illustrate innovations through unique business parameters 

  • Determined operational objectives by gathering, analyzing and evaluating research requirements for 5 potential customers

  • Managed end-to-end research requirement for a leading semiconductor company  

EDUCATION
2016-2017

Master's Degree (MBA)

UNIVERSITY OF TEXAS

  • GPA: 3.75/ 4.00

  • Member of Alpha Sigma Phi 

  • Presented "Entry Strategy for Disney to South Africa" 

  • Inclusive Leadership Training Certification 

  • Founder & Vice President of Chess club

2011-2015

Bachelor's Degree (BBA)

UNIVERSITY OF MICHIGAN

  • Awards: University Honor & Dean`s List for best performance

  • Affiliated to: IBSO association and UM Alumni 

  • Certification of Merit for presenting Unilever's strategy 

  • Certified Program of Education and Evaluation in Responsible Research & Scholarship (PEERRS) 

  • Board Member of University Outreach

2009-2011

International Baccalaureate

ST NICHOLAS

  • Active member of Creative Action Service (CAS)

  • Member of Theory of Knowledge (TOK) 

INTERNSHIPS
Jun 2015-Sep 2015

Junior Market Research Assistant

JEAN MARTIN 

  • Explored various industry landscapes in the US, Europe and Asian markets using credible research databases 

  • Deployed creative ways on how the company can differentiate itself

  • Created several site maps using lucid charts and prezi to visually illustrate the website

Dec 2014- May 2015

Tutor- Business Management

UNIVERSITY OF MICHIGAN

  • Trained and tutored several students on general business management 

  • Implemented various teaching methods to suit individual needs. Got 85%, positive student feedback

Jul 2014- Aug 2014

SMAC Lead

TATA CONSULTANCY SERVICES

  • Focused on research to leverage the combination of digital 5 Forces for a large chemical company 

  • Identified a couple of opportunities within the sub-sections of the company to leverage cloud computing 

  • Filtered 25% of the resumes for banking, marketing and retail analyst positions

SKILLS

MS Office - Advanced

Market Research - Advanced

Marketing - Advanced

Data Analysis - Proficient

Kannada - Mother Tongue

Portuguese - Beginner

EXPERTISE
DIGITAL MARKETING

I have handled 8+ clients of various sizes and industries. I have assisted them in keyword research, competitive analysis, content management, on- optimization and off-page optimization. By doing so, I have delivered exceptional results to them.  

RESEARCH ANALYSIS

I have prepared over 15+ research reports addressing market landscape, competitive analysis and talent landscape for various industries. I am at ease of over 20+ research databases thus enabling for a quick turnover of reports.

CONTENT MARKETING

As a digital marketer, I understand that content is the king to achieve a particular goal. So, I develop quality content for social media marketing as well as for the website. These put together, I ensure constant traffic flow and increased conversion happening in your website. 

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